MoMA x Lichtenstein was a final project within my Branding 2 Class. We had the class period of roughly 1.5 hrs to create a marketing campaign for the event. This includes all aspects and concepts as much as we can as best as we can.

My thought process for this final was to incorporate the dots as much as I can. Since it is iconic to this artists style, why not make MOMAs theme and style the same thing. After all that is a collaboration. I knew this artist sometimes had speech bubbles in the art so I manipulated the photos in the advertisements and images used so that they can be used to say witty information. I focused more on the advertising and outside perspective to get people more interested in coming to see the event. Which is why all they know in most of the ads is just an illustration and where its located (MOMA). 

I ordered the images in a particular way to show perspective of someone driving by the billboard viewing MoMA, parking and viewing the banners, then receiving tickets and viewing the images inside to then showing variety of items within the giftshop after the event.